The term Grande Marque (‘Great Brand’) represents international brand awareness, infallible reputation and unyielding customer loyalty. The term has a long history from inception, development and interpretation in the 21st century. Today, there are 24 Champagne Houses which are considered Les Grandes Marques and these are:
Ayala, Billecart-Salmon, Bollinger, Canard-Duchêne, Deutz, Gosset, Charles Heidsieck, Heidsieck & Co Monopole, Krug, Lanson, Laurent-Perrier, Mercier, Moët & Chandon, GH Mumm, Joseph Perrier, Perrier-Jouët, Piper-Heidsieck, Pol Roger, Pommery, Louis Roederer, Ruinart, Salon, Taittinger and Veuve Clicquot.
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